Content optimisation
Go beyond SEO and optimise all aspects of your content.
- Increase traffic to your site:
- Turn more visitors into customers:
- Improve your site's credibility:
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Copy-editing or Proofreading?
Copy-editing is a powerful tool for improving the effectiveness of your website's existing text. It is, after all, your words which will lead visitors towards a response.
- SEO copy-editing will improve your site's ranking and turn more visitors into customers.
- ESL copy-editing increases the effectiveness of English content derived from a foreign language source (e.g. translations).
Copy-editing includes proofreading.
Proofreading ensures that your website's text and HTML markup is accurate and error-free.
Copy-editing and proofreading both:
- Build trust by eliminating errors that lose visitors and damage your reputation
- Make your site stand out with a consistent voice and style that's right for your audience
- Produce easy-to-read copy that flows smoothly without ambiguity, redundancies or clutter
Copy-editing goes further and:
- Clearly gets your message across
- Encourages visitors to spend longer and explore deeper
- Leads customers towards a response
- Improves access to your content through better structure and text flow
- Optimises your site for higher search engine rankings (SEO copy-editing)
- Improves the effectiveness of English content where English is a second language (ESL copy-editing)